On the Job: Athletics Marketing Director Just Loves the Game(s)

Posted: March 30, 2009 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am

By Nicole Snyder

Greg Kennedy
Greg Kennedy
Mason Athletics photo

If you think Mason student athletes have demanding schedules, you should see Greg Kennedy’s.

As director of marketing for Intercollegiate Athletics, Kennedy’s main responsibility is to promote Mason’s athletic teams to all of its different fan segments, including students, faculty and staff, and the general public.

That responsibility branches off into many different areas, so there is no such thing as an average day, and each day involves a lot of multitasking.

“I’m never working on just one project. There’s always different athletic events going on, and you always have to be planning ahead,” he says. “On basketball game days, I’m running around all over the place making sure that things are ready to go.”

Kennedy’s favorite part of the job is those game days. He loves watching the teams play and working with Mason’s “Game of the Week” program while coming up with different ways to encourage students to attend.

“I enjoy the enthusiasm that students bring, especially our Patriot Platoon members,” says Kennedy.

Kennedy’s job involves creativity, and he finds fun in his work. “Hosting ‘Patriot Vision’ [a short video program] each week on GoMason.com is fun for me, because growing up, I wanted to be a sports broadcaster,” says Kennedy. “And doing the mascot videos this year was a great experience.”

Before coming to Mason in 2006, Kennedy was assistant athletic director for marketing and promotions at St. Bonaventure University. Although the jobs are very similar, Mason has a much larger staff and environment.

“It’s been great. I work with so many terrific people,” he says.

“You are constantly evaluating how different ideas work and how you can make programs better,” Kennedy says of the day-to-day specifics of the work. “Ultimately, we want to increase attendance at all of our events and make sure that fans have a great experience when they attend.”

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