Athletic Department Unveils New Logo
Posted: May 26, 2004 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am
Now that the university has a new logo, the George Mason Athletic Department has followed suit, planning for a launch of its new logo at the start of the fall 2004 semester. The design is the culmination of a process that began last June, when Assistant Vice President and Athletic Director Tom O’Connor initiated a plan to revamp university athletics.
According to a letter from O’Connor included in the usage guide for the new logo, the reason for the change was a fulfillment of the department’s mission that “[George Mason’s] brand reflects the speed, strength, excitement, and energy of Mason Athletics.” He goes on to say, “The new George Mason University Athletics logo embodies [this] vision.”
The process of developing the new logo involved extensive research and design, with the primary focus being the reaction of the various groups that make up the department’s core constituencies. The department’s second focus was to make the new logo fully representative of the full scale of emotions and power of the George Mason athletics program. The department chose the same firm that designed the university logo, Grafik, to design its new logo.
Another aspect taken into account during the design process was the need for George Mason athletics to stand out among other Washington, D.C.-area universities. One of the overall goals was to create a “unique identifier,” according to a department press release.
Although the department recognized the need to redesign the logo, it also sought to make sure that the reputation and visual brand identity built up over nearly a decade remained clear. Therefore, the new logo is not a total departure from the old, but is in a sense a restructuring of a classic design.
With the full launch of the new logo comes a string of new requirements regarding how it will be used. Among them is the expectation that all uniforms, warm-up outfits, and practice gear will prominently display the new logo.
To view the Athletic Department’s full press release on the new logo, click here.