SOM Hosts D.C. Marketing Colloquium
Posted: April 30, 2004 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am
Marketing scholars and academics from the metropolitan Washington, D.C., area will gather at George Mason today for a colloquium to share research and ideas. Several sessions presented by various academics from local universities will take place throughout the day in the School of Management rooms in SUB II.
Participating universities include American University, George Washington University, Georgetown University, Howard University, and University of Maryland. Participants will discuss how to foster collaborative research with academics in the metropolitan area. Research presentations will include topics such as urban identification in consumer behavior, new product development, and supply chain partnerships.