George Mason Students, City of Fairfax Collaborate on Business Directory

Posted: August 11, 2003 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am

By Daniel Walsch

On Cue, a new directory listing businesses along CUE (City-University-Energysaver) bus routes, will be available in September to patrons and residents of the City of Fairfax. The 144-page directory–the first of its kind in the region–will feature an alphabetical list of nearly 3,000 businesses, as well as ads for many of these businesses. The publication also will feature a foldout CUE bus map showing all bus routes and stops.

On Cue will be free to the public and widely distributed. Patrons will find it on CUE buses, at George Mason, in participating businesses, and in the offices of the City of Fairfax government, and the Central Fairfax Chamber of Commerce.

Designed to help stimulate the local economy, the directory is the product of a collaboration between Broadside, George Mason’s student newspaper; the City of Fairfax; and the Central Fairfax Chamber of Commerce. The partnership is the result of recent action taken by the Commonwealth Transportation Board through a recommendation by the Virginia Department of Rail and Public Transportation, in which it approved the city’s request for state grant funds for a new CUE public/private partnership marketing program.

George Mason students will play a leading role in this venture. They will be responsible for soliciting community support for the directory, increasing CUE bus ridership, selling ads to help fund the project, and distributing the directory. Initially, the project is being funded by a state grant, but participants expect the project to be self-funded within a few years.

“This is an exciting opportunity for Mason students to help provide strong support for the City of Fairfax,” says Aimee Nuccio, Broadside’s public relations director. “Our goals for the directory are to generate revenue for Fairfax, and increase the number of people who use the CUE bus. Mason students are working extremely hard. This is an excellent learning opportunity.”

Alex Verzosa, transportation director for the City of Fairfax, noted, “This business directory will be quite useful to our CUE riders. They will know exactly what bus to take and which bus stop is closest to each business. And the CUE map and schedule will be right there with the directory.”

“It is our hope that On Cue will help encourage people, including Mason students and employees, to increase their patronage of the many stores and restaurants located in the City of Fairfax,” says City of Fairfax Mayor Robert F. Lederer. “We are very excited about this new directory and feel it will be providing an important community service.”

The CUE bus line runs throughout the City of Fairfax to George Mason’s Fairfax Campus and the Vienna-Fairfax/GMU Metrorail station. For more information, contact Nuccio at (703) 993-2943.

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