FAQ: Why is the Renovated Student Health Services Painted Pink?
Posted: October 14, 2002 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am
This frequently asked questions column appears in the Daily Gazette every Monday. All questions originate from the green comment boxes located throughout the university, or are items brought to the attention of the Quality of Work Life Committee. Answers are supplied by the appropriate academic unit, department, or office. One question is answered per week.
Q: Why is the renovated Student Health Services painted pink?
A: Student Health Services, like the other programs and services within the Health and Wellness Center dealing with health, safety, and wellness issues, is acutely aware that color is all about psychology. Rudolph Steiner is credited as being one of the first investigators into the therapeutic use of color. His investigations in Europe during the early 20th century led Steiner to suggest that certain combinations of color and shape have either destructive or regenerative effects on living organisms. Other studies have led to the discovery that blues and pinks have calming effects and generate feelings of tranquility and well-being.
Mixing blues and pinks to create a warm lilac palette seems to stimulate the release of serotonin, a chemical that enhances feelings of well-being. Steiner’s work involving color continues and techniques such as PDT (photodynamic therapy) are currently being used in experiments to successfully treat a wide variety of malignant tumors. Staff members in the Health and Wellness Center chose from the warm bluish-pink color palette in the hopes of creating a warm, peaceful environment for all of their programs and services.— Mary Ann Bruan, Health and Wellness Center director, (703) 993-2832, email@example.com.