ICP Class Wins Governor’s Award for Marketing Plan

Posted: October 22, 2001 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am

By Elena Barbre

The international marketing plan developed by George Mason students for System Innovations Inc., a Fredericksburg-based company that creates remote surveillance, security, and environmental monitoring products, has been selected to receive a Governor’s Award for Excellence through the Virginia Economic Development Partnership’s (VEDP) International Market Planning program.

Every year, the program teams approximately 30 groups of graduate students from Virginia’s colleges and universities with companies in the state that are interested in beginning or expanding their export programs. The students, supervised by professors and supported by VEDP trade managers, develop an international marketing plan for the company and present it to the company’s top management.

This past spring, a group of students in the School of Public Policy’s International Commerce and Policy (ICP) program, as part of an international entrepreneurship and global market planning class taught by adjunct professor Malcolm Novins, developed a winning plan. System Innovations wanted to expand its business into international markets, and the students crafted a plan to help them do that while enhancing the company’s brand awareness and finding better ways to reach key decision makers in these new markets. The students are a diverse group–three women and a man, two of whom

hail from Jordan and Nigeria, and one of whom has experience working in


Gov. Jim Gilmore will recognize Novins and his students, Kris Swedin, Mofolusho Agboola, and Abbott Wright of the ICP program, and Raja Abu-Hassan of the Telecommunications program, at the Virginia Economic Development Partnership’s Virginia Conference on World Trade in Williamsburg on Oct. 25.

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