New University Digital Signage Program Coming This Fall

Posted: July 7, 2011 at 1:02 am, Last Updated: July 6, 2011 at 9:19 pm

The following information was provided by the Office of Auxiliary Services.

Mason has signed a five-year contract with Orca TV for the digital signage program called MasonAds, which will be administered through the Office of Auxiliary Enterprises. The program was piloted last year through Student Centers.

The program will support the university’s emergency notification system, help improve community awareness and participation and serve as a platform for local and national advertisers through a network of LCD screens across campuses.

Using this web-based solution, Mason departments and student organizations can advertise their events, workshops, meetings and products using both static (nonmoving) and dynamic (animated) advertisements — for free. Campus partners will also have advertising opportunities at a discounted rate.

Users can target their MasonAds across the LCD network through screens strategically located in high-traffic areas. Mason has contracted to convert 34 existing screens to the MasonAds network and is scheduled to add 10 additional screens each year over the next five years.

The goal is to have the system operational by the opening of the fall semester. The program is sponsored by the Green and Gold Innovation Process (GGIP), which funds the start-up of potentially revenue-producing ventures for the university.

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