Admissions Materials Recognized by National Group
Posted: March 21, 2000 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am
The undergraduate recruiting materials produced by the Office of Admissions for 1999-2000 have been recognized with a merit award by Admissions Marketing Report, a national organization for professionals in the field of admissions marketing and advertising.
Titled “Great Minds Don’t Think Alike” and developed by the University Relations publications operation, the total public relations campaign placed within its group, Schools with 10,000 or More Students. The view book and teaser were each recognized separately in their respective categories. George Mason University was the only Virginia school to be recognized as part of the 15th annual Admissions Advertising Awards. Other schools recognized in the same category included Cornell, Clemson, Boston, and St. John’s Universities.
Admissions packages were judged by a panel on industry experts on their creativity, marketing execution, and impact of message.