Professor Emeritus Tongren Passes Away

Posted: December 2, 2009 at 1:04 am, Last Updated: December 1, 2009 at 5:19 pm

By Robin Herron

Hale N. Tongren, Professor Emeritus of Management, passed away on Nov. 28 at his home in Topsham, Maine. He was 87.

Tongren retired from Mason in 2000 after 31 years of service.

He had headed the marketing area in the School of Management (SOM) for many years, and in 2003, Tongren returned temporarily to serve as area coordinator for marketing in SOM.

Also that year, Tongren was asked to chair a Faculty Senate task force on emeritus status. He had been an active and longstanding member of the Faculty Senate. He was also a trustee of the George Mason University Foundation.

In a 2008 Mason Spirit article, alumna Theresa Shaw, BS Business Administration ’80, recalled Tongren’s tutelage during her academic career.

“Students feared and revered him,” she was quoted in the article. “He was an incredible instructor and had a major influence on me. I can cite things that I learned in his classes more than 20 years ago.”

“Hale Tongren was very involved in service to the School of Management and the university,” says Linda Samuels, SOM professor.  “He was a savvy investor and, as a result, offered a practical perspective to teaching business students.”

Tongren, who was the Alumni Association’s 1986 Faculty of the Year winner, sponsored the Dr. Hale N. Tongren Marketing Scholarship in the School of Management.

Author of a textbook, “Cases in Consumer Behavior” (1991), Tongren had an MBA from Harvard University and a DBA from The George Washington University.

He is survived by his wife, Sally Tongren, and son, Eric Tongren.

Gifts in his memory can be made to The Tongren Marketing Scholarship Endowment, George Mason University, Office of University Development, 4400 University Drive, MS 1A3, Fairfax, VA 22030, or to the Topsfield Area Scholarship, c/o Eva Severance, Box 54, Topsfield, ME 04490. Condolences may be expressed at

Thanks to Rick Coffinberger, Robert Johnston and Linda Samuels in the School of Management for supplying some of this information.

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