New Study Shows Going Green Adds to Bottom Line

Posted: July 17, 2008 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am

By Tara Laskowski

Nicole Darnall
Nicole Darnall

Though many policy-makers have argued that environmental regulations can negatively impact an organization’s bottom line, a new study by Mason researcher Nicole Darnall shows that companies that develop green production processes can not only offset the costs of regulations, but can also reap further benefits.

The study, which looked at more than 2,600 manufacturing facilities operating in seven different countries, showed that more stringent environmental policies are related to diminished company profits.

However, organizations that improve their environmental performance by enhancing their internal efficiencies and developing new green products and technologies can offset the cost of regulation or even accrue a net gain.

“The primary reason why the United States and many other countries do not have national climate change policy and do not implement more stringent environmental legislation is due to the costs the regulations would impose on firms,” says Darnall, assistant professor of environmental science and policy.

“The results of this study are important because realizing that these costs can be offset or eliminated entirely is further evidence that policy-makers could support the advancement of more ambitious environmental policy goals without putting undue financial burdens on corporations.”

The study demonstrated that businesses can enhance profit by improving their internal production processes to reduce waste.

“Many companies paint their products with solvent-based paints. By switching to water-based paints these businesses can eliminate toxic wastes in their production process and the need to meet certain environmental regulations,” Darnall says.

“They also can speed up the time it takes to get their product to market and avoid long-term liabilities associated with toxic waste disposal.”

Another way companies can profit from going green is by developing innovative green products and technologies and entering new markets.

Businesses that do so are poised to take advantage of increased market demand for green products and make less environmentally friendly technologies obsolete.

According to recent research, 15 percent of consumers routinely pay more for green products, and another 15 percent seek green products if they do not cost more.

“There are people who pay premium prices for these kinds of products,” says Darnall.

Corporate buyers also are demonstrating a growing demand for purchasing green products.

“Companies don’t want to inherit waste from their suppliers. As a result, many companies are using green production as a condition of purchasing a supplier’s products.”

The study is the first to look broadly at international companies. Understanding these relationships globally is particularly important since more companies now operate internationally and must adhere to multiple regulations.

“Many policy-makers believe environmental regulations are a win-lose proposition —society benefits from a cleaner environment, but businesses are at an economic disadvantage,” says Darnall.

“This research shows it can be a win-win. Companies that develop greener production practices benefit society and can also green their bottom line.”

A paper on the study, “Regulatory Stringency, Green Production Offsets and Organizations’ Financial Performance,” will be published in an upcoming issue of Public Administration Review.

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