Dennis Hicks Has Big Plans for the Weekend

Posted: June 4, 2008 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am

By Catherine Ferraro

Dennis Hicks
Dennis Hicks
Photo courtesy of Dennis Hicks

While the Weekends at Mason web site continues to keep students up to speed on Thursday-through-Sunday activities, University Life (UL) has added a new member to their team to help spread the word.

Although Dennis Hicks, the new assistant director for weekend initiatives in the Office of Students Activities, has only been at Mason for about a month, he already has big plans for promoting weekend activities and getting students involved.

Prior to coming to Mason, for five years Hicks gained valuable experience in programming and leadership development as a student development program coordinator at the University of Nevada, Las Vegas. He has a bachelor’s degree in art education and a master’s degree in counseling and student affairs from Marshall University in West Virginia.

Wanting to use his creativity in the area of student activities, Hicks was willing to relocate to Virginia for the opportunity.

One of his most important responsibilities in his new job is identifying all the events taking place on campus from Thursday through Sunday and making sure students are aware of them. Thus, Hicks is also responsible for all the advertising and marketing materials for weekend events. Considering himself a “green” person, he tries to limit the use of flyers and handouts and instead wants to drive students to the web site or find a way to reuse posters

Hicks would like to create a buzz byhanding out VIP passes and implementing other incentives that make events seem exclusive. He also plans to use door prizes and Facebook to attract more students.

One of his main goals is to redesign the Weekends at Mason web site so that students will want to check it regularly. He is working with Karen Wolf, technology coordinator for UL, to create a web site that is more trendy and flashy, yet easier to access. The newly redesigned web site will be unveiled on Aug.1.

Hicks is also responsible for the Live at Damon’s programming every Saturday, and he will manage New Students Days.

To stay connected with other offices at Mason and learn about upcoming events, Hicks meets every other week with representatives from offices such as the Office of Housing and Residence Life, Intercollegiate Athletics, Center for the Arts and the Office of Orientation and Family Programs and Services.

Hicks says he enjoys the opportunity to create new events to fill in the blanks on the weekend calendar.

“I love networking and being able to be creative every day,” says Hicks. “When coming up with new weekends events I can use my imagination and create anything from a game show night to open mic night to a video game tournament.

“One of the things that fuels my dedication to this position is making sure students have a memorable time at an event,” says Hicks. “If students are enjoying the activities, they will tell their friends about it, and it will be something that they all want to come to next time.”

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