Student Commercials Aired on Cox

Posted: October 19, 2007 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am

By Ryann Doyle

Cox Communications has teamed up with Mason to support the Mason Film Festival being held today through Oct. 21. As part of their support, Cox agreed to air commercial spots created by Mason students that advertise the festival.

Twelve students submitted 30-second commercial spots to be considered for air time. The top three were selected and have been running this week. The students who created the winning spots are Nicholas Carrott, Justin Duke and Minwook Park, all students in the new Film and Video Studies Program.

Carrot filmed his entire commercial on the Fairfax Campus outside the main entrance to the Johnson Center with a cast and crew of Mason students.

“I wanted the commercial to be simple, but still illustrate the main points without explicitly stating them; at the same time, not making the points too subtle so they are completely missed out,” says Carrott.

The commercial shows a woman being approached by a well-dressed gentleman who hands her a gold envelope. She opens it up and finds an invitation to the Mason Film Festival. She walks to the Johnson Center, meets a friend and they go inside together to see the festival. Carrot says the woman, the gentleman and the friend in the commercial are meant to represent the community and students at Mason, the university itself and friends of the viewer.

“I feel a proud sense of accomplishment for being one of the winners chosen by Cox Communications, but I could not have done it without my crew and everyone in the Film and audiovisual department,” says Carrot. “It’s all about good teamwork and leadership that leads to success, and I think that’s the sort of thing that paid off in the production of this commercial for the Mason Film Festival.”

Justin Duke’s commercial is called “Frustrated.” In it, a man sits down to watch a DVD, but isn’t satisfied with any of the DVDs in his collection. He gets increasingly irritated as he rapidly changes out the discs. He finally gives up, and the commercial tells the audience to try something new and attend the Mason Film Festival.

“It’s pretty cool having been selected,” says Duke. “It was a lot of fun to make, and hopefully it will get people interested in the festival.”

The Mason Film Festival is being held in celebration of this year’s inaugural launch of the BA in Film and Video Studies program, directed by Cindy Lont. The festival unites students, faculty and the Mason and Northern Virginia communities to bring exposure to the first film and video studies program at a Virginia public university.

For more information about the Mason Film Festival, visit the Mason Film Festival web site.

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