Admissions Web Site Highly Ranked by College Prospects
Posted: October 11, 2007 at 1:00 am, Last Updated: November 30, -0001 at 12:00 am
By Dave Andrews
Mason’s Office of Admissions was recently recognized by the National Research Center for College & University Admissions (NRCCUA) for having one of the best web sites in the nation for prospective students. In its ninth annual Enrollment Power Index (EPI), the NRCCUA ranks Mason 123 out of more than 3,000 other colleges and universities.
“It’s always a pleasure to know we have made a positive impact among prospective students,” says Andrew Flagel, dean of admissions and associate vice president for enrollment development. “To be recognized in this way shows that Mason’s recruitment efforts are moving in the right direction.”
EPI is a research-based analysis to rate the functionality and design of thousands of college and university admission web sites.
Flagel also notes there is always room for improvement. As examples of the Admissions Office’s commitment to progress, he mentions the new “Mason en Español” section, which provides information to a growing number of Spanish-speaking college prospects; masonmetro.com, a multi-channel prospective student web portal; as well as soon-to-come sections devoted to parents and high school guidance counselors.
Each web site was graded on five functional areas: home page and prominence of admissions link, admission page design and navigation, online access to admissions materials, ability to find key admissions information and the ability to contact the admissions office. The functional areas were further divided into 34 specific criteria used in the final scoring process.
The sites were evaluated by a team of college-bound students who were trained to identify the presence or absence of these specific attributes. Each student assessed more than 1,000 sites.
The NRCCUA was established to build stronger relations between college-bound high school students, high school educators and college admissions officers. By conducting annual surveys, the NRCCUA gathers information on student attitudes and educational plans from more than five million students in 20,000 public and private high schools nationally.
The findings are then published and distributed to colleges and universities to help identify high school students who meet their institution’s admission profiles. More information on the grading criteria can be found on the NRCCUA web site.